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Former Senior VP of NFL Distribution & Marketing joins the EFLI

The Elite Football League of India has once again attracted and signed the highest caliber recruit to handle its media relations and negotiations. Mr. Adam Shaw, Yale University graduate and former Senior Vice President of NFL Distribution and Marketing, has joined the distinguished list of partners within the EFLI team.

Mr. Shaw maintains an impressive resume to include Senior Vice President positions at Fox Cable Networks, FX Networks and the NFL Network. During his tenure at Fox Networks he was on the founding team that launched Fox Sports Net, stringing together 12 disparate regional sports networks into a cohesive network and brand. He teamed with two others to acquire the LA Dodgers for Fox.

He led the effort that swapped Fox’s interest in the Golf Channel and Outdoor Life for complete ownership of Speedvision. He negotiated over 80 deals for the local broadcast rights of most MLB, NBA and NHL teams, as well as national collegiate rights for the major conferences.

He was the second hire at NFL Network where he oversaw all distribution efforts and affiliate marketing for the network. He signed long term deals with over 100 cable and satellite companies. He created a VOD product and division and led the successful bid to land a prime time package (Thursday/Saturday).

Adam most recently capitalized on sports as a growth category As CEO of Digital Artists. They  signed Cristiano Ronaldo, becoming his exclusive partner in digital media , grew Renaldo’s Facebook fan base from 900,000 to 35 million, launched 5 CR branded mobile apps and created a YouTube channel.  They also signed Real Madrid to be their exclusive mobile content partner and launched numerous mobile apps, social games and original content.

Welcome to the team, Adam. As we continue to partner with such talent, our footprint becomes more deeply entrenched in the soil of India and the hearts of the people there. Thank you for joining us in this monumental endeavor of love.

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